The Whole Truth at Whole Foods

"You may think that organic means the same thing on a cereal box
as it does on a shampoo bottle- but that's not the case. That's why
Whole Foods will now be policing organic claims for body products,
which are not bound by the same rules as organic food. Beginning
June 1, any personal-care product sold at Whole Foods with the word
organic on the front label or in the name must be certified by a third
party and be made with at least 70% organic ingredients. Products that
don't pass Whole Foods' inspection will be removed from the store shelves
until they're reformulated- or relabeled."

-Prevention Magazine May 2011