Continuing
 in the spirit of National Celiac Disease Awareness Month, we’ve got 
another billion-dollar corporation hopping on the bandwagon in support 
of a gluten-free lifestyle. This week’s multi-national advocate goes by 
the name of Frito-Lay's, which is owned by the global food and beverage 
tycoon PepsiCo. The celiac effort that Frito-Lay's (North American 
branch) is putting forth, as of last week, is “an initiative to validate
 and label products as gluten-free.” 
-Triumphdining.com  
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